Tag Archives: resumes

Breaking with tradition: The creative resume

When it comes to creating a resume that will get you noticed by an employer, advice tends to focus on standard formatting rules. One sheet of paper. Bullet points. Action words. Triple-check your spelling and grammar.

But what if you’re a creative person looking to attract a similarly creative company? I’ve noticed in the 140+ Tweet Feed that more companies are asking potential employees to be creative in the hiring process—a great way to find people who fit the work culture. Carsonified is one of those companies. They recently posted a job for a web designer, and since the job requires someone who is passionate about the web, Carsonified encouraged applicants to be creative—meaning no resumes or CVs. They found their ideal candidate in Allison House:

Allison House sent me a link to a page she designed specifically for the job application. The first thing that struck me is that it was beautiful. Now that she had my attention visually, I proceeded to read the copy. It was well written, clever, friendly, showed she was knowledgeable, and demonstrated a detailed knowledge of Carsonified.

Normally, I’d right-click to view the source (all web designers should be able to write clean, semantic markup). However, Allison made the effort of specifically pointing out that she cares about writing beautiful markup, and linked to a new page where that displayed the unstyled markup. Awesome.

I still viewed the source of the page to double check that it was semantic and clean. It was even written in HTML5. Points = Points + 1.

Whether it’s a job posting specifying no traditional resumes, portfolios and links only, or no resumes at all, it’s important for professional writers to adapt their job search tactics in kind. Just think of it as another form of resume customization. To find out more about using non-traditional resumes, I talked to Josh Compton, a student in the Professional Writing program at Michigan State University.



What made you create a non-traditional resume?
My resume came about as a part of how I’m trying to market myself. I classify myself as a Writer, Content Strategist, Designer, and Photographer. I’m also a young professional full of new ideas and techniques to solve both old and new problems. I felt, especially with my background in design and content strategy, I needed to have a resume that broke from the MS Word Resume templates. I’m an information organizer, and I do it with flair…what better platform to convey that with my resume?

Prospective employers have myriad resumes and cover letters to pour through on a daily basis, and if you only provide a link to your portfolio—no matter how kick-ass it may be—on a flat, mundane resume that looks just like the rest in the pile, you’re not going to get very many hits on your site.

Do you also have a standard resume on file?
Nope…if they don’t like what I’m showing them, they can find someone that fits in their box.

Do you think your non-traditional resume appeals to both traditional and non-traditional companies?
Honestly, I’m not looking for some crusty old company satisfied with the status quo…I’m selling myself as someone that’s going to shake things up, find new solutions and challenge the way things are. I’ve gotten a lot of positive feedback from traditional companies, but they’re usually trying to get out of the rut of normal for normalcy’s sake. Non-traditional companies have eaten my resume up…I’ve gotten three emails in the last two weeks asking to meet about negotiating the terms of a position…meaning they’d hire me on the spot.

How would you categorize your current employer?
Spartan Internet is an Internet strategy company specializing in refining a site’s performance and the strategy for content. A lot of companies come to Spartan because they want a better web presence. They’re practically required to come up with new ways to get things done, so I’d say they fit right into what I was looking for in an employer.

My boss has also gone on record as saying that he gives his employees enough creative freedom to get themselves in trouble, but enough guidance and support to make things work. He wants people with enough balls to try new things.

What reactions did you get to your resume?
I took mine to a career fair at Spartan Stadium, and companies loved it. That’s how I got my job, actually. I saw several people star my resume, and annotate the crap out of it before it went into the pile, and even though I took the position with Spartan, I’m still getting offers.

I would like to say, though, that just because my resume stands out, you also need the personality and the knowledge to back it up. I have a solid elevator speech that I worked on for two weeks in Mike McLeod’s Advanced Web Authoring class, I make it a point to just ooze confidence when I’m talking with prospective employers and I’m tirelessly reading articles and networking with thought leaders in my field of interest. The resume is just a way for employers to remember me when they take their pile of prospective interns and employees back to the office.



As Josh touches on, it’s not just your resume that matters. Networking in your field of interest goes a long way in getting your name out there. Even if you’re not actively looking for work, a tweet or a Dribbble can get you hired. And as we’ve highlighted before, beautifully designed leave-behinds are another way to leave a lasting impression. How are you standing out from the crowd?

Work on yourself before looking for work

The other day I received an email to the Tridea inbox. It was a student in search of a job. Now, normally I don’t respond to these emails, because we’ve never looked at hiring, and are no longer in business, but this one I couldn’t ignore. This person needed help. Here is the original email, with the name removed:

Dear Employer:

Thank you so much for taking the time to consider my credentials for this position. I have been a dedicated Graphic Designer for over four years. Design is not only my career goal but also my lifestyle, education and passion. This opportunity would not only allow for my creative expression, but also my career advancement. I am motivated, creative, team oriented and individually resourceful. I am proficient in Adobe Creative Suite (CS4 Edition) and Microsoft Office. I am particularly experienced with Adobe InDesign and very interested in print design. I am looking for a professional position where I can grow as a designer and as an individual. I assure my employer that I will not only meet but surpass the expectations of my position. Due to my efficiency and professional perseverance, I am looking for a full time or part time position, with generous compensation and a benefits package. Both my resume and my portfolio link will be attached to this application. Please feel free to contact me at the number or email address listed below. Once again, thank you so much for taking the time to review my resume and portfolio.

I didn’t even know where to start. So I decided to not beat around the bush at all, and give her my dead honest opinion of what I thought of her cover letter/email and resume. I left her with a few solid tips on what she needed to do to improve herself before future employees would take her seriously. This is my response:

Hey [Name Removed],

Thanks for contacting Tridea. Unfortunately, we are no longer in business, we’ve just been late on taking down our site. But I’m responding to this email because I want to give you a few tips when searching for a position…

First off, without beating around the bush, your cover letter/email is bland and generic. You should always personalize your email. If you don’t have a name, do some work and find a name. It shows that you’ve done some work on your end, and makes the person feel that you are talking directly do them. The tone of your cover lever seems like you copy/paste that into every single company that you send this email out to. That’s not a good thing.

Second, along with personalizing every email, you need to tell these companies how they can benefit from you. In other words, what value do you provide them? Why should they hire you? You should mention this in your cover letter, and be prepared to answer it in interviews. If you can’t answer it, then maybe they shouldn’t hire you, right?

Third, your resume needs work. Prove that you’re a graphic designer, and put some work into designing a resume that sets you apart (visually) from others. Right now, it looks generic, and if I’m a company hiring, I won’t spend more than a couple seconds looking at this before I’m on to the next one. And the fact that you don’t have a ton of industry experience doesn’t help you, so that’s even more reason why the design of your resume should be badass.

Also, only list positions that matter. In other words, if they have nothing to do with the job you’re going after, get rid of it. It’s better to have a little information than too much info with fluff. So the cashier, customer support, data entry, and admin support…. get rid of it. Instead, maybe list out the freelance projects you did, and explain what you did with them.

Here is an example of my resume that you can look at, and hopefully it helps: http://www.jwphill.com/resume.pdf

Sorry if I’m being harsh, but I feel the need to help out fellow designers. And if you’re serious about getting a full time job in this industry, then you need to put in a little more work for yourself, and how you market yourself. Because if you don’t take the time to carefully market yourself, why should a company pay you to do theirs.

If you’re a student, or just looking for a creative job, put some work into yourself. Don’t half-ass your approach. Prove to your [potential] future employer that you care enough about your own professional presentation, that you’re worth investing in. Get creative with your cover letter, and definitely design your resume so that it doesn’t look like every other default design that probably gets shredded because it’s boring.

So why did I do this? Why not just archive the email and move on with life? Well, because I care. If I was a student, I would want to know how to better myself and my approach. This email made me wonder, “Is this what students are doing to get jobs?” This should not be a representation of current design students and the school that she’s coming out of. And because I love this industry, I want to do my part in helping others get into this industry, because it’s awesome.

So I hope these tips are useful to others, and I’d be glad to give more tips if interested. But don’t be like the example above when going after a job, unless you’re looking for an instant rejection.


About the Author

john-phillipsJohn Phillips is a user interface designer, creative thinker, and entrepreneur. He is very active on Twitter, as well as other places on the web like his blog, Tumblr, Facebook, Daily Booth, and more.