Tag Archives: new media

Summer job opportunity: Tweet for Pizza Hut

Some interesting tweets have appeared in my feed this morning about Pizza Hut hiring a summer intern to tweet about their brand and products.twintern

According to an article in the New York Times applications will be accepted starting today, Monday, April 20th at www.pizzahut.com. The selected applicant will be required to move to Dallas, Texas and work at the corporate headquarters.

Minimum requirements for the position are as follows:

Candidates should be a junior or senior studying for a B.A. or B.S., preferably with specialization in marketing, journalism, communications, public relations or a related course study. Demonstrated knowledge of social media is a must. Selected applicants will be required to submit a portfolio of social media know-how.

The deadline for application is May 3, 2009.

In the Workplace with Kristen Byers

Name: Kristen Byers
Title: New Media Development Specialist
Website/Blog: www.kristenbyers.net
Location: Monterey, CA

Kristen Byers

Tell us about your educational/professional background.
I graduated from Michigan State University in 2008 with a B.A. in Professional Writing. I worked a variety of jobs while attending MSU, most of them related to web design or online marketing. After graduation, I spent the summer in West Lafayette, Indiana, working as the Online Digital Content Intern for Purdue University.

Tell us about your current job.
I currently work as the New Media Development Specialist for the Monterey Institute of International Studies, a graduate school that offers a handful of internationally focused degrees. Since my position is brand spanking new, I’ve basically been creating my own job description and it’s been both fun and challenging. MIIS actively uses a variety of new media for recruitment and other purposes: the Institute has active presences on Flickr, YouTube, Facebook, and iTunes U, just to name a few. We also make extensive use of blogs, wikis, and Moodle, an open source learning management system.

It’s my job to make sure these web presences accurately reflect the Monterey Institute and its mission.

What does a typical day look like for you?
This really, really varies. Some days are filled with meetings, other days it’s just me sitting in my office bonding with my iMac. Most days I can be found in my office or in the Digital Media Commons. The DMC is a cool technology lab designed to help MIIS faculty, staff, and students learn more about creating and publishing their own digital media.

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Old Media >> New Media – Kansan goes online

The Kansas City Kansan, a GateHouse Media publication, is going online only starting Jan. 10, 2009. All print production will cease. According to an article posted to the newspaper’s web site:

The new KansasCityKansan.com Web site will offer greater opportunity for reader participation through comments and posting their own news and announcements. Businesses and civic organizations, for example, will be able to post their own press releases. Readers will find it easy to share community photos or their own stories and opinions.

As a former employee of Gannett, which has suffered its own economic turmoil over the last few years, I’ve consistently believed in the necessity for newspapers to adapt to the digital age. It’s true, the housing crisis has meant fewer real estate ads and forums like craigslist.org are surely eating into newspaper advertising dollars. Without that stream of revenue, it’s hard for newspapers as we know them to survive. But long before the housing market fell and small businesses were short of cash to spend on ads, the newspaper industry had an opportunity to adapt to the changing times. Now, as the Kansan is demonstrating, they are being forced to go digital and they are cutting jobs in the process. The Kansan is cutting its staff in half.

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“I am the Future of Journalism” Contest

In light of all we’ve been hearing lately about newspaper layoffs, this is very interesting opportunity for new media/blogger types.

Last week Publishing 2.0 announced a very unique contest called “I am the Future of Journalism.” Those interested in competing should submit a video, slideshow or written statement explaining why they are the future of journalism. Online readers will vote for a winner, and the ulimate prize is a job as a journalist with “Publishing 2.0: the (r)evolution of media.”

The details and entry guidelines can be found at the contest web site.

Smart YouTube video: A Vision of Students Today

I’ve been thinking lately about how to best communicate to the college students I work with, and was reminded of this video.

It’s a very smart look at the way technology changes the way we talk, read, write, and learn. It looks like Kansas State is doing some very interesting work in digital ethnography. I’m looking forward to learning more about the program they have and the work their students are doing.