Tag Archives: magazines

Gourmet lives on in new app

Condé Naste made headlines last fall when it announced the closure of four magazines, including Gourmet. The oldest culinary magazine in America, which ceased print publication and moved entirely online, is now making another move in the digital publishing world with the launch of the Gourmet Live app.

Gourmet Live will bring together the usual print content—articles, menus, and photos—with interactivity such as videos, social networking, location-based technology, and monetization structures typical in gaming. While Gourmet Live won’t launch until later this year, Condé Naste has already released a preview of what’s to come.

President and CEO Charles H. Townsend had this to say about the new digital content:

By focusing on a new way to meet consumer needs, tap into our deep branding, and approach our content differently, we came up with a product that reimagines Gourmet and revalues engagement. We approached this like a tech company, utilizing the rich assets of a media company, keeping Condé Nast at the forefront of content innovation.

Part of that revaluation of engagement is the rewards concept of the new app. Tagged as “your reward for exploring great food and good living,” the app will be a free download with paid content options. Users will also be able to earn rewards by connecting and sharing the content with their friends via sites like Twitter and Facebook.

This app is pretty daring when you consider that just nine months ago, Gourmet was following a fairly traditional publishing model. At the time, Townsend said, “We know that we have to be more than simply a magazine publisher.” It looks like Condé Nast is doing just that, starting with Gourmet Live.

In the Workplace with Lauren Fox

Name: Lauren C. Fox
Title: Assistant Editor
Location: Chicago, IL

Tell us about your educational/professional background.
I studied in the professional writing major, editing and publishing track, for four years at MSU. I also worked as a copy editor for The State News for a year before being promoted to copy chief, which I loved doing for a year and a half, and was recognized as Copy Editor of the Year in May 2007. I moved to Chicago to intern at Venus, Chicago Agent and Miami Agent magazines before being hired as News Editor for the magazines.

Tell us about your current job.
In July 2007, I was hired at Associated Publications Inc., where I continue to work as one of two assistant editors of three national magazines: Complete Woman, Sophisticate’s Black Hair and Sophisticate’s Hairstyle Guide. I mostly write content for the magazines, but also do a great deal of editing and securing material via PR and salon contact. I have interviewed various celebrities and their stylists, such as Amanda Bynes (actress) and Cassie Ventura (singer/actress). Some of my favorite pieces are about fitness/diet/exercise, such as how to get bikini-ready in 30 days and an in-depth look at organic food.

What does a typical day look like for you?
Work starts at 8:30 a.m. every day. I typically get into the office and read/respond to emails for about a half hour. After that, it’s nearly impossible to set a schedule. Since I have three different editors, one for each magazine, they likely will call me at least 10 times throughout the day to ask for celebrity photos, updates from PR agencies on different stars and status/progress on my story assignments.

Between that, I generally work on researching and writing stories. I share an office with the other assistant editor and the associate editor, so the three of us work hard but also are friends, so we take time out to talk during breaks. This is the time when we get ideas for stories, as we discuss our weekends, love lives, sex, etc. Anything goes, and everyone shares. I break for lunch around noon, come back and get back to writing. Some days I have five interviews, while some days I have none. Some days I have to write five stories, while some days I’m so bored I organize my files and alphabetize transcripts. It varies greatly from day to day. The office closes at 6 p.m., and the work day is done. We keep such long hours because we have to be in contact with both New York and Los Angeles for PR firms, celebrities and stylists.

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