Daily Archives: May 23, 2008

Creating a personal brand

I’ve had some great conversations about branding with other professional writers since posting about creating a professional identity, so I was very excited when graphic designer Victoria Pater created her personal brand, “fresh”, and shared the process on sparkle + fade, her design blog.

Victoria Pater's Fresh brand

The thought and detail that Victoria put into creating a sample booklet is inspiring and a wonderful example of how you can brand yourself as a creative professional while developing something to leave behind after job interviews.

You’ll be able to learn more about Victoria in June through our “In the Workplace” series. In the meantime, feel free to share how you created your personal brand or the personal brands that you’ve been inspired by.